The description you find under just below a link in the Search Engine Results Pages (SERPS) is technically referred to as a meta description, every page on the web has the ability to specify what it wishes to have there.

Meta descriptions are often overlooked by many webmasters and SEO people because they hold no value in a website’s ability to rank. Whilst that is true the meta description is important for SEO because it can be the deciding factor on whether or not you get you get click-through’s and traffic. A poor meta description may divert potential visitors to your competitor websites.

So how do you make the most of the meta description, you start thinking like a sales person, think of it as an ad, not just a description. Think of it as an ad on a shop window, make people want to come in. Continue reading →

Most businesses become obsessed with being on the top of page 1 of the search results for their search term(s) and fail to consider their conversion rate.

I have come across many businesses who have a poor and outdated website or have reasonable traffic but still would rather invest their resources in being first then improve their websites and focus on conversion.What good is having an extra 10,000 visitors a month if none of them are buying your product and services? Continue reading →